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Focus: The external environment create behavior changes
Purpose: producing change in a desired direction
Role: arrange the environment for response
View: changes behavior
Sam loses a button on his favorite jacket. Sam doesn't know how to sew a button.
Sam immediately goes out to the store to buy a new jacket with a zipper. He is shocked that the jacket is $500.
Sam is now a student and cannot spend his money on new jackets. He has to change his behavior.
Sam teaches himself how to sew a button on his jacket!
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